12 Jan Coolest project of 2015
Our coolest project of 2015 was asking kids 6-10 yrs old to draw cars for us. Car ownership is not a given in Singapore. Public transport is cheap, safe and very well organized that combined with the fact that taxes on cars are 100% and more. About 45% of Singaporean households own a car. We asked kids with and without a car in the household to draw a car. Some kids needed some encouragement but once the “private car” was drawn the kids went out of their way for the car of the future. Flying cars, limo’s, lots of bling & lights. The kids that did not have a car at home drew less fancy cars of the future, it seems they are already happy to have a car at home, any type that’s seen on the roads nowadays.